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Ca begins promoting back Most public schools just let out for the summer, but some retailers are already promoting backtoschool sales, stretching out a season that used to start in august and end on labour day weekend. The 20 new target stores opening in western canada and ontario between july 16 and july 30 will be set for backtoschool and backtocampus, according to target canada spokesperson lisa gibson. The stores will open stocked with notebooks, backpacks, lunch kits and snacks for schoolchildren.Bedding, area rugs, desk lamps, alarm clocks, shower caddies, kettles, toaster ovens, laundry detergent and shelving will be stocked for students headed to campus. Marketing, including flyers, social media and public relations will also start in july, according to gibson. Walmart canada stores will be set up for backtoschool closer to the end of july, according to spokesperson susan schutta.Marketing will focus on august. The extended backtoschool shopping season is part of a trend towards extending the shopping season for special occasions of all kinds, including halloween, christmas, valentine day and easter. About every holiday you can think chaussure christian louboutin of starts a little bit sooner, said private retail consultant ed strapagiel. Retailer wants to beat the other guy.It not driven by consumers, it driven by retailers jockeying for position. Each of these events, retailers are stocking and promoting earlier and earlier. Long as they don put everything out front it a good idea.They want to be the retailer consumers think of bottes christian louboutin pas cher first or most often.Sometimes that starts with earlybird advertising, said marshal cohen, chief industry analyst at the npd group. There is a potential downside.Black friday shopping bandwagon in november, with great success.But those sales may suite have taken a slice out of december. Statistics canada reported that canadian retailers suffered a weak final month to 2012, with retail sales down 0.2 per cent to $38.6billion, following four monthly increases in retail sales. Could be that demand was brought forward or there were more promotions, offers, sales and specials and consumers have more time to cherrypick, said strapagiel. Rick atkinson, vp of marketing and advertising, staples canada, said the first backtoschool flyer will land around july 31st, as usual. He anticipates that sales will pick up as august progresses, culminating in the big shop around labour day weekend.The market for school supplies continues for a few days after that, as children come home from school with lists of supplies they need. Atkinson said staples has tried starting backtoschool earlier than august but:Doesn help us at all.People aren in the mindset do get angry when you start backtoschool too early because they think, i just got out. Since the 2008 recession, consumers have changed their pattern of backtoschool purchasing, said npd cohen.With less money to spend, consumers couldn afford to buy clothes for their children that went into the back of the closet after the first day of school because they weren the right style.That trend has stuck. Sears canada spokesman vince power says backtoschool apparel sales are link going further into september, in part because children have a bigger say in what they wear.